Press release11/1/2023

Bugatti and adidas create limited edition football boot crafted for maximum speed and style

Molsheim

Bugatti and adidas have come together to create a stunning, limited edition football boot: the adidas X Crazyfast Bugatti. Produced in a limited run of just 99 pairs, the new boots are engineered for speed and lightness, finished with a number of bespoke Bugatti design flourishes.

The adidas X Crazyfast Bugatti collection draws upon the characteristics that have come to define Bugatti.
The “EB” insignia are a subtle nod to founder Ettore Bugatti, whose innovative vision still inspires the brand today.
The carbon fiber inlay in the boot’s tooling replicates the carbon fiber used on the car.
The outsole of the X Crazyfast Bugatti features adidas' innovative Speedframe technology.
All 99 pairs of the adidas X Crazyfast Bugatti collection will be auctioned in November 2023.
The X Crazyfast Bugatti evokes the speed and stability of Bugatti hyper sports cars.
Football player Rafael Leao wears the limited edition adidas X Crazyfast Bugatti.
Rafael Leao for adidas X Crazyfast Bugatti.
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Built around the X Crazyfast laced boot, the exclusive new collection draws upon the characteristics that have come to define Bugatti; not only engineered for speed but created with a ‘Form Follows Performance’ design philosophy for the ultimate in ability. And, as with every Bugatti, they will remain rare and sought after by devoted collectors for years to come.

Where the heart of the Chiron¹ is its incomparable W16 engine, the focal point of the X Crazyfast boot is adidas’s innovative Speedframe sole plate technology, creating the lightest possible structure while also providing a rigid plate for rapid acceleration. The Aerocage innovation – an engineered lining designed to provide ideal support and stability by hugging the mid-foot, and Aeropacity Speedskin – a single layer breathable monomesh – help to provide both speed and stability. The carbon fiber inlay in the boot’s tooling replicates the carbon fiber used on the car.

The structure of X Crazyfast’s semi-transparent mono-mesh material on the mid-foot cage has been adapted from the original design to incorporate a recognizable flash of Bugatti Blue. Inspired by the color of early Bugatti Grand Prix cars, it’s an instantaneous identifier for any devotee of the brand, transcending a century of motorsport success and incomparable performance.

Adorned on the side of the boot are two phrases that have shaped the values of both companies “Impossible is Nothing” for adidas’ relentless pursuit of performance and “Create the Incomparable” to represent the Bugatti commitment to produce hyper sports cars that consistently set the benchmark. The timeless insignia of Ettore Bugatti repeats across the rear three-quarter of the boot in a subtle nod to the ingenious founder, whose vision continues to inspire the world’s greatest hyper sports cars even today.

The outsole of the X Crazyfast Bugatti features adidas' innovative Speedframe technology.

The outsole of the X Crazyfast Bugatti features adidas' innovative Speedframe technology.

The X Crazyfast Bugatti collection boots come delivered in a unique box featuring an exterior design inspired by weaves of carbon fiber – the lightweight, extremely strong material that Bugatti hyper sports cars are mostly constructed from.

To ensure that adidas and Bugatti enthusiasts globally have equal opportunity to acquire one of the 99 pairs of the collection, the boots will be auctioned through the adidas Collect Web 3 platform. The auction will run from 8th-11th November and afterwards all winners receive an exclusive digital shoebox which can be redeemed, from November 13th onwards, via adidas Collect for the complementary physical pair and digital twin. Although conducted using cryptocurrency, users have a direct on-ramp from traditional currency in the auction using MoonPay.

Bugatti is a brand renowned for its innovations and engineering ingenuity. Always inspired by the vision of it creates incomparable automotive masterpieces. We share this relentless drive for perfection with adidas, who apply the same rigorous approach to their boots, with ever lighter and more effective designs. And in this collaboration, we celebrate this shared pioneering spirit in an authentic way, right down to the innovative method of releasing it to enthusiasts of both our brands.

Wiebke Ståhl

Managing Director at Bugatti international

X Crazyfast is meticulously crafted for speed and performance for a game that demands players move and react faster than ever. By uniting these two iconic brands, we’ve once again pushed the boundaries of boot design to create something truly unique that both looks incredible and helps players at all levels to be their best.

Nick Craggs

General Manager and Senior Vice President, adidas Football

The boots are due to be unveiled on pitch for the first time exclusively by Rafael Leao and Karim Benzema in November 2023. Further details can be found at adidas.com/football with access to the auction available through collect.adidas.com/bugatti.

Press Contact

Nicole AugerHead of Marketing and Communicationsnicole.auger@bugatti.com

Fuel consumption and emissions

  • Bolide: Not subject to Directive 1999/94/EC, as it is a racing vehicle not intended for use on public roads.

    • Centodieci: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g / km: NA; efficiency class: G

    • Chiron: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

    • Chiron Profilée: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Pur Sport: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Sport: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Super Sport: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g/km: 486.72; efficiency class: G

      • Chiron Super Sport 300+: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g/km: 486.72; efficiency class: G

      • Divo: WLTP fuel consumption, l/100 km: low phase 43,33 / medium phase 22,15 / high phase 17,99 / extra high phase 18,28 / combined 22,32; CO2 emissions combined, g/km: 505,61; efficiency class: G

      • La Voiture Noire: WLTP fuel consumption, l/100 km: low phase 43,33 / medium phase 22,15 / high phase 17,99 / extra high phase 18,28 / combined 22,32; CO2 emissions combined, g/km: 505,61; efficiency class: G

        • Tourbillon: This model is currently not subject to directive 1999/94/EC, as type approval has not yet been granted.

        • W16 Mistral: This model is not subject to Directive 1999/94/EC, as type approval has not yet been granted.

          Bugatti

          The specified fuel consumption and emission data have been determined according to the measurement procedures prescribed by law.

          Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of new passenger car models”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de.

          © 2024 Bugatti Automobiles S.A.S.