Press release2/2/2022

Bugatti Asprey Collaboration Creates One of One La Voiture Noire Sculpture

Bugatti Asprey Collaboration Creates One of One La Voiture Noire Sculpture

Molsheim

Bugatti reveals further details of its exclusive collaboration with Asprey and its Digital Studio: a one-of-one sculpture based on the La Voiture Noire, alongside 261 smaller sculptures, with respective NFTs.

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The magic of the finest artworks never diminishes, even of those that may now be lost to history. The Bugatti Type 57 SC Atlantic, created by the French luxury brand founder’s eldest son, Jean Bugatti, represented the pinnacle of elegance and sophistication in the pre-war era. Just four examples were built. The fourth Bugatti Atlantic, the missing all-black “La Voiture Noire¹”, has acquired near-mythical status. Seven decades after it vanished, the iconic car influenced Bugatti’s designers and engineers to create one of the most unique vehicles of the modern age: the one-off La Voiture Noire hyper sports car. Now, the contemporary Bugatti La Voiture Noire provides the inspiration for an equally exclusive Asprey Bugatti Collection.

Definitive exclusivity

The first masterpiece handcrafted by Asprey holds true to the values of the remarkable automobile it pays tribute to. Like La Voiture Noire, one single sculpture will be created, ensuring an unparalleled level of exclusivity by NFT technology. Only the most precious of materials will be used to form the sculpture, handmade in 24k rose gold and mounted upon a bespoke, handcrafted base, finished in the iconic signature colors of Bugatti and Asprey.

The NFT accompanying the La Voiture Noire-inspired sculpture will be the most exclusive and highest value element of the entire collection and will be linked to the physical masterpiece visually and via a QR code and unique serial identifier.

Like Bugatti, Asprey offers a seamless blend of technological innovation and time-honored craftsmanship in the creation of its objets d’art. To reach the epitome of excellence, Asprey’s in-house silversmiths will dedicate approximately four months at their workshop in London to the creation of the sculpture.

In addition, the creative collaboration will also deliver a series of 261 smaller yet highly exclusive sterling silver sculptures, each with NFTs. NFTs will be visually linked to each sculpture and via a QR code in the same way as the one-of-one sculpture. Owners will be able to login to a dedicated microsite, aspreybugatti.com, and follow the production process of their sculptures by Asprey’s master artisans. The physical sculptures will feature different color bases depending upon the NFT minted. Each colored base will relate to the iconic brand colors of Asprey and Bugatti, representing the partnership and history of both brands.

The exclusive collection will be released in March on aspreybugatti.com.

Wiebke Ståhl, Managing Director of Bugatti International, said: “All Bugatti creations, from the Type 57 SC Atlantic that was infamously lost, to the contemporary La Voiture Noire, are designed to spark emotion, even when not being driven, as a static piece of automotive art. Timeless design is a fundamental philosophy at the core of both Bugatti’s and Asprey’s vision. Now, this exclusive partnership will enable Bugatti customers and enthusiasts to enjoy our design values from a new perspective through this stunning collection of objets d’art.”

Ali Walker, Chief Creative Officer at Asprey’s Digital Studio, said: “ This year, at Asprey, we celebrate our 241st anniversary. The Asprey Digital Studio and the newly expanded London workshop heralds a new era. The partnership with Bugatti, such an iconic and artistic brand, is the ultimate collaboration to explore new production and artistic techniques. The bold colors mixed with the gold and silver precious metals create a vivid pop art theme. As for the “Noire”, only the buyer of the 1 of 1 will know that.”

Press Contact

Nicole AugerHead of Marketing and Communicationsnicole.auger@bugatti.com

Fuel consumption and emissions

  • Bolide: Not subject to Directive 1999/94/EC, as it is a racing vehicle not intended for use on public roads.

    • Centodieci: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g / km: NA; efficiency class: G

    • Chiron: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

    • Chiron Profilée: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Pur Sport: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Sport: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Super Sport: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g/km: 486.72; efficiency class: G

      • Chiron Super Sport 300+: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g/km: 486.72; efficiency class: G

      • Divo: WLTP fuel consumption, l/100 km: low phase 43,33 / medium phase 22,15 / high phase 17,99 / extra high phase 18,28 / combined 22,32; CO2 emissions combined, g/km: 505,61; efficiency class: G

      • La Voiture Noire: WLTP fuel consumption, l/100 km: low phase 43,33 / medium phase 22,15 / high phase 17,99 / extra high phase 18,28 / combined 22,32; CO2 emissions combined, g/km: 505,61; efficiency class: G

        • Tourbillon: This model is currently not subject to directive 1999/94/EC, as type approval has not yet been granted.

        • W16 Mistral: This model is not subject to Directive 1999/94/EC, as type approval has not yet been granted.

          Bugatti

          The specified fuel consumption and emission data have been determined according to the measurement procedures prescribed by law.

          Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of new passenger car models”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de.

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