Press release7/20/2021

The first Bugatti modern classic receives “La Maison Pur Sang” certification of authenticity: Veyron 16.4 Grand Sport 2.1.

The first Bugatti modern classic receives “La Maison Pur Sang” certification of authenticity: Veyron 16.4 Grand Sport 2.1.

Molsheim

Bugatti’s ‘La Maison Pur Sang’ program ascertains and preserves the thoroughbred credentials of historic and contemporary models. The first model to complete the intensive process at Molsheim and receive certification of authenticity is a 2008 Veyron 16.4 Grand Sport.

The Veyron 16.4 Grand Sport 2.1 in its original condition: White Silver Metallic paintwork and Cognac leather interior trim.
The Veyron 16.4 Grand Sport 2.1 in its original condition: White Silver Metallic paintwork and Cognac leather interior trim.
The Veyron 16.4 Grand Sport 2.1 in its original condition: White Silver Metallic paintwork and Cognac leather interior trim.
The Veyron 16.4 Grand Sport 2.1 in its original condition: White Silver Metallic paintwork and Cognac leather interior trim.
The Veyron 16.4 Grand Sport 2.1 in its original condition: White Silver Metallic paintwork and Cognac leather interior trim.
The Veyron 16.4 Grand Sport 2.1 in its original condition: White Silver Metallic paintwork and Cognac leather interior trim.
Luigi Galli, in charge of the La Maison Pur Sang" programme in Molsheim.  "
The first Bugatti classic of the 21st century receives “La Maison Pur Sang” certification of authenticity: Veyron 16.4 Grand Sport 2.1.
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Bugatti is a company steeped in more than 110 years of tradition and history. Bugatti takes the responsibility of preserving historic and contemporary classic models for the enjoyment of future generations. At the 2020 Paris Rétromobile Show, Bugatti launched its ‘La Maison Pur Sang’ program designed to restore model authenticity.

Bugatti models have always been highly demanded collectors’ items. They have an extensive racing or owner’s history, often both, and they often are connected to an unconventional narrative and to extraordinary bodyworks and configurations. “To preserve their original state and renovate them, if needed, with original parts has made them win awards at prestigious Concours’ and their value rise over the decades,” explains Hendrik Malinowski, Director of Sales and Operations. Last year for example five classic Bugattis broke records at the auction houses Bonham’s and Gooding & Company. Never before have the five most expensive cars sold at auction been produced by one single manufacturer.

However, only authentic and certified models will be accepted by the automotive collecting community. This has been true to the models from the Ettore Bugatti era as well as to those from Campogalliano era and will be essential to the models of the Molsheim era in the 21st century. And this is why Bugatti set up the ‘La Maison Pur Sang’ authenticity certification program.

Definition of a thoroughbred

Operating exclusively at Bugatti’s Molsheim headquarters, the ‘La Maison Pur Sang’ programme verifies the authenticity of models of all ages from Bugatti's illustrious history. The programme also offers customers and collectors an intensive range of restoration and reconfiguration options.

The ‘Pur Sang’ manifesto, meaning ‘thoroughbred’ or ‘pure blood,’ was used by company-founder Ettore Bugatti to encapsulate his creations' highest possible technical, performance, and aesthetic standards. This harmony of speed, elegance, safety and comfort has held fast for all Bugatti models throughout the decades.

History unearthed

“Due to our extensive research, archive material and the close contacts we enjoy with Bugatti clubs, historians and collectors all around the world, we can trace the history and determine the authenticity of any Bugatti model, regardless of age," explains Luigi Galli, who heads the ‘La Maison Pur Sang’ program at Molsheim.

The first project undertaken by ‘La Maison Pur Sang’ is an exceptional hyper sports car version from Bugatti's more recent history – the first Veyron 16.4 Grand Sport prototype. Making its debut in 2008 at Pebble Beach, the Bugatti Veyron 16.4 Grand Sport elevated the experience of luxury high-performance open-top driving to an entirely new dimension.

Featuring stunning white silver metallic paint with a Cognac leather interior, the unregistered demo car was designated ‘Grand Sport 2.1.’, travelling across the globe from North America, Europe and the Middle East.

Returning home to Molsheim

In 2020 Bugatti reacquired the Veyron 16.4 Grand Sport 2.1 and brought it back ‘home’ to Molsheim, where it became the first model to undergo the new ’La Maison Pur Sang’ program. To do this, a complete strip-down was undertaken. The car’s originality was confirmed not just through inspection of the Vehicle Identification Number (VIN), but also by confirming the correctness of the identification numbers stamped upon key components.

Offering world-leading restoration, paint, metalwork and leather skills onsite, Molsheim is the ideal location for such work to be undertaken.

At Molsheim, the ‘La Maison Pur Sang’ team spent four months restoring the Veyron 16.4 Grand Sport 2.1 to its original 2008 launch specification. Externally, this involved removing, preparing and repainting the body panels. Inside, the cabin was completely refurbished, new leather trim and a refresh of all leather and aluminium parts. A new centre console was also fitted to match that of the car's original configuration 1.0. “Following this official confirmation of the car’s status as an important historic model and the prototype that helped launch the Veyron Grand Sport in 2008, the car rapidly attracted attention from a number of captivated collectors, as was acquired almost immediately.” says Galli.

Protecting integrity and enhancing value

Having Bugatti confirm a car’s validity and award it a coveted ‘La Maison Pur Sang’ certification of authenticity not only provides reassurance for owners and collectors but can also significantly enhance the value of Bugatti’s highly exclusive hyper sports cars.

To learn more about the Bugatti ‘La Maison Pur Sang’ program at Molsheim, customers are invited to speak to their Bugatti partner or contact the factory directly.

Fuel consumption and emissions

  • Bolide: Not subject to Directive 1999/94/EC, as it is a racing vehicle not intended for use on public roads.

    • Centodieci: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g / km: NA; efficiency class: G

    • Chiron: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

    • Chiron Profilée: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Pur Sport: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Sport: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Super Sport: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g/km: 486.72; efficiency class: G

      • Chiron Super Sport 300+: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g/km: 486.72; efficiency class: G

      • Divo: WLTP fuel consumption, l/100 km: low phase 43,33 / medium phase 22,15 / high phase 17,99 / extra high phase 18,28 / combined 22,32; CO2 emissions combined, g/km: 505,61; efficiency class: G

      • La Voiture Noire: WLTP fuel consumption, l/100 km: low phase 43,33 / medium phase 22,15 / high phase 17,99 / extra high phase 18,28 / combined 22,32; CO2 emissions combined, g/km: 505,61; efficiency class: G

        • Tourbillon: This model is currently not subject to directive 1999/94/EC, as type approval has not yet been granted.

        • W16 Mistral: This model is not subject to Directive 1999/94/EC, as type approval has not yet been granted.

          Bugatti

          The specified fuel consumption and emission data have been determined according to the measurement procedures prescribed by law.

          Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of new passenger car models”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de.

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